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Trang P Tran
East Carolina University - Greenville / United States
Business & Management / Marketing
AD Scientific Index ID: 1329407
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Trang P Tran's MOST POPULAR ARTICLES
1-)
A study of factors that contribute to online review helpfulnessAH Huang, K Chen, DC Yen, TP TranComputers in Human Behavior 48, 17-27, 20153292015
2-)
Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived qualityT Shanahan, TP Tran, EC TaylorJournal of Retailing and Consumer Services 47, 57-65, 20192582019
3-)
Market orientation, learning orientation and business performance: The mediating role of innovationMA Mahmoud, C Blankson, N Owusu-Frimpong, S Nwankwo, TP TrangInternational Journal of Bank Marketing 34 (5), 623-648, 20162572016
4-)
Personalized ads on Facebook: An effective marketing tool for online marketersTP TranJournal of retailing and consumer services 39, 230-242, 20172782017
5-)
Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspectiveTP Tran, ES Mai, EC TaylorJournal of Business Research 125, 239-251, 2021782021
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