Trang P Tran

Trang P Tran

East Carolina University - Greenville / United States
Business & Management / Marketing
AD Scientific Index ID: 1329407
person_outline Trang P Tran's MOST POPULAR ARTICLES
1-) A study of factors that contribute to online review helpfulnessAH Huang, K Chen, DC Yen, TP TranComputers in Human Behavior 48, 17-27, 20153292015
2-) Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived qualityT Shanahan, TP Tran, EC TaylorJournal of Retailing and Consumer Services 47, 57-65, 20192582019
3-) Market orientation, learning orientation and business performance: The mediating role of innovationMA Mahmoud, C Blankson, N Owusu-Frimpong, S Nwankwo, TP TrangInternational Journal of Bank Marketing 34 (5), 623-648, 20162572016
4-) Personalized ads on Facebook: An effective marketing tool for online marketersTP TranJournal of retailing and consumer services 39, 230-242, 20173012017
5-) Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspectiveTP Tran, ES Mai, EC TaylorJournal of Business Research 125, 239-251, 2021842021