Tribikram Budhathoki Phd, Fhea

Tribikram Budhathoki Phd, Fhea

University of Huddersfield - Huddersfield / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 6050019
person_outline Tribikram Budhathoki Phd, Fhea's MOST POPULAR ARTICLES
1-) Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economyS Quinton, A Canhoto, S Molinillo, R Pera, T BudhathokiJournal of Strategic Marketing 26 (5), 427-439, 20183652018
2-) Compassionate customer service in ethnic minority microbusinessesM Haq, M Johanson, J Davies, LP Dana, T BudhathokiJournal of Business Research 126, 279-290, 2021242021
3-) Does culture impact private label performance?T Budhathoki, J Schmitt, N MichaelidouInternational Marketing Review 35 (1), 93-112, 2018152018
4-) ChatGPT adoption and anxiety: a cross-country analysis utilising the unified theory of acceptance and use of technology (UTAUT)T Budhathoki, A Zirar, ET Njoya, A TimsinaStudies in Higher Education, 1-16, 2024142024
5-) Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countriesN Michaelidou, M Micevski, S Kadic-Maglajlic, T Budhathoki, S SarkarInternational Marketing Review 36 (6), 979-995, 2019112019