Trichy V Krishnan

Trichy V Krishnan

National University of Singapore - Queenstown / Singapore
Business & Management / Marketing
AD Scientific Index ID: 463168
Universiti Nasional Singapura
person_outline Trichy V Krishnan's MOST POPULAR ARTICLES
1-) Why the Bass model fits without decision variablesFM Bass, TV Krishnan, DC JainMarketing science 13 (3), 203-223, 199412141994
2-) The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying processRT Frambach, HCA Roest, TV KrishnanJournal of interactive marketing 21 (2), 26-41, 20074582007
3-) Optimal pricing strategy for new productsTV Krishnan, FM Bass, DC JainManagement Science 45 (12), 1650-1663, 19992901999
4-) Impact of a late entrant on the diffusion of a new product/serviceTV Krishnan, FM Bass, V KumarJournal of marketing research 37 (2), 269-278, 20002812000
5-) Multinational diffusion models: An alternative frameworkV Kumar, TV KrishnanMarketing Science 21 (3), 318-330, 20022312002