Trond Bergestuen

Trond Bergestuen

University of Wisconsin Eau Claire - Eau Claire / United States
Business & Management / Marketing
AD Scientific Index ID: 5218790
University of Wisconsin–Eau Claire
person_outline Trond Bergestuen's MOST POPULAR ARTICLES
1-) Forecasting with conjoint analysisDR Wittink, T BergestuenPrinciples of forecasting: A handbook for researchers and practitioners, 147-167, 20011252001
2-) Dual distribution systems: Investigating their effects on independent manufacturers’ representatives’ perceptions of manufacturersT Bergestuen, KN Thompson, D StruttonJournal of Personal selling & sales ManageMent 42 (1), 68-82, 202252022
3-) The impact of sales controls on manufacturers’ agents’ tactical decisions: the importance of inter-organizational climateK Thompson, D Strutton, TC Mims, T BergestuenJournal of Business & Industrial Marketing 37 (6), 1222-1240, 202232022
4-) Principal-independent manufacturers\' representative relationships: Review, synthesis, directions for future researchT Bergestuen, K Thompson, D StruttonIndustrial Marketing Management 102, 421-437, 202242022
5-) Insights Into the Complex Relationship Between Independent Manufacturers\' Representatives and Their PrincipalsT BergestuenUniversity of North Texas, 20202020