Trong Nhan Phan

Trong Nhan Phan

Industrial University of Ho Chi Minh City - Ho Chi Minh City / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 4929138
Đại học Công nghiệp Hồ Chí Minh Thành phố
person_outline Trong Nhan Phan's MOST POPULAR ARTICLES
1-) Factors Affecting the Behavioral Intention and Behavior of Using E-Wallets of Youth in Vietnam The Journal of Asian Finance, Economics, and Business 7 (10), 295-302, 2020
2-) Impact of electronic word of mouth to the purchase intention-the case of Instagram Independent Journal of Management & Production 12 (4), 1019-1033, 2021
3-) The relationship between brand equity and intention to buy: the case of convenience stores Independent Journal of Management & Production 11 (2), 434-449, 2020
4-) The authenticity of celebrity endorsement on purchase intention-case on local fashion brand in Vietnam International Journal of Management (IJM) 11 (6), 1347-1356, 2020
5-) FACTORS AFFECTING THE INTENTION TO PURCHASE TOWNHOUSE Independent Journal of Management & Production 11 (6), 1899-1914, 2020