Tulin Erdem

Tulin Erdem

New York University - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 848288
person_outline Tulin Erdem's MOST POPULAR ARTICLES
1-) Brand equity as a signaling Journal of consumer Psychology 7 (2), 131-157, 2001
2-) Brand credibility, brand consideration, and choice Journal of consumer research 31 (1), 191-198, 2004
3-) Brands as signals: A cross-country validation study Journal of marketing 70 (1), 34-49, 2006
4-) Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets Marketing science 15 (1), 1-20, 1996
5-) The impact of brand credibility on consumer price sensitivity International journal of Research in Marketing 19 (1), 1-19, 2002