Tulin Erdem

Tulin Erdem

New York University - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 848288
person_outline Tulin Erdem's MOST POPULAR ARTICLES
1-) Brand equity as a signalingT Erdem, J SwaitJournal of consumer Psychology 7 (2), 131-157, 200129112001
2-) Brand credibility, brand consideration, and choiceT Erdem, J SwaitJournal of consumer research 31 (1), 191-198, 200417692004
3-) Brands as signals: A cross-country validation studyT Erdem, J Swait, A ValenzuelaJournal of marketing 70 (1), 34-49, 200613072006
4-) Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods marketsT Erdem, MP KeaneMarketing science 15 (1), 1-20, 199613671996
5-) The impact of brand credibility on consumer price sensitivityT Erdem, J Swait, J LouviereInternational journal of Research in Marketing 19 (1), 1-19, 20029772002