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Tulin Erdem
New York University - New York City / United States
Business & Management / Marketing
AD Scientific Index ID: 848288
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Tulin Erdem's MOST POPULAR ARTICLES
1-)
Brand equity as a signalingT Erdem, J SwaitJournal of consumer Psychology 7 (2), 131-157, 200129112001
2-)
Brand credibility, brand consideration, and choiceT Erdem, J SwaitJournal of consumer research 31 (1), 191-198, 200417692004
3-)
Brands as signals: A cross-country validation studyT Erdem, J Swait, A ValenzuelaJournal of marketing 70 (1), 34-49, 200613072006
4-)
Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods marketsT Erdem, MP KeaneMarketing science 15 (1), 1-20, 199613471996
5-)
The impact of brand credibility on consumer price sensitivityT Erdem, J Swait, J LouviereInternational journal of Research in Marketing 19 (1), 1-19, 20029552002
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