Udo Wagner

Udo Wagner

Universität Wien - Vienna / Austria
Business & Management / Marketing
AD Scientific Index ID: 1392898
University of Vienna
person_outline Udo Wagner's MOST POPULAR ARTICLES
1-) Assessing the effectiveness of sport sponsorships - An empirical examinationR Grohs, U Wagner, S VseteckaSchmalenbach Business Renew 56 (2), 119-138, 20044652004
2-) Examining determinants of export performance in small open economiesB Arthur, DW Cravens, U WagnerJournal of World Business 35 (1), 61-79, 20004212000
3-) Children\'s influences on in-store purchasesC Ebster, U Wagner, D NeumuellerJournal of Retailing and Consumer Services 16 (2), 145-154, 20091562009
4-) Cognitive fit, retail shopper confusion, and shopping value: Empirical investigationM Garaus, U Wagner, C KummerJournal of Business Research 68 (5), 1003-1011, 20151452015
5-) Global marketing segmentation usefulness in the sportswear industryE Ko, CR Taylor, H Sung, J Lee, U Wagner, DMC Navarro, F WangJournal of Business Research 65 (11), 1565-1575, 20121172012