Ujang Sumarwan

IPB University - Bogor / Indonesia

Business & Management / Marketing

AD Scientific Index ID: 480004

Institut Pertanian Bogor

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Ujang Sumarwan's MOST POPULAR ARTICLES

1-) Perilaku konsumen: Teori dan penerapannya dalam pemasaranU Sumarwan, L KrisnawatiGhalia Indonesia, 200336282003

2-) Perilaku konsumenU SumarwanBogor: Ghalia Indonesia 2, 201114852011

3-) Perilaku konsumen: Teori dan penerapannya dalam pemasaranU SumarwanBogor: Ghalia Indonesia, 32-56, 20028272002

4-) Riset pemasaran dan konsumenU Sumarwan, H Puspitawati, A Hariadi, M Mukti Ali, M Gazali, S Hartono, ...Ipb Press, 20115022011

5-) The effect of social media influencer on brand image, self-concept, and purchase intentionA Hermanda, U Sumarwan, N TinaprilliaJournal of Consumer Sciences 4 (2), 76-89, 20193762019

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