Ulf Johansson

Ulf Johansson

Lund University - Lund / Sweden
Business & Management / Marketing
AD Scientific Index ID: 1392906
Lunds Universitet
person_outline Ulf Johansson's MOST POPULAR ARTICLES
1-) Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectivesK Bäckström, U JohanssonJournal of retailing and consumer services 13 (6), 417-430, 20065582006
2-) Brand image and customers\' willingness to pay a price premium for food brandsJ Anselmsson, N Vestman Bondesson, U JohanssonJournal of Product & Brand Management 23 (2), 90-102, 20146052014
3-) Understanding price premium for grocery products: a conceptual model of customer‐based brand equityJ Anselmsson, U Johansson, N PerssonJournal of Product & Brand Management, 20073932007
4-) Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchaseJ Anselmsson, U JohanssonInternational Journal of Retail & Distribution Management 35 (10), 835-856, 20073452007
5-) E‐business and e‐supply strategy in small and medium sized businesses (SMEs)BA Wagner, I Fillis, U JohanssonSupply chain management: An international journal 8 (4), 343-354, 20032672003