UMAKANTH NATKUNARAJAH

UMAKANTH NATKUNARAJAH

University of Jaffna - Jaffna / Sri Lanka
Business & Management / Marketing
AD Scientific Index ID: 5733494
யாழ்ப்பாணப் பல்கலைக்கழகம்යාපනය විශ්වවිද්‍යාලය
person_outline UMAKANTH NATKUNARAJAH's MOST POPULAR ARTICLES
1-) Impact of Behavioural Intention on E-Wallet Usage During Covid 19 Period: A Study from Sri Lanka J Sutharsini, N Umakanth Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021 282021
2-) A paradox in consumer shopping behavior towards digital technologies in brick stores: An experimental ApproachV Shanmugarajah, S Achchuthan, B Prahalathan, N UmakanthAsian Journal of Empirical Research 8 (2), 51-77, 201822018
3-) Relationship marketing and customer retention: An empirical investigation in banking sector, Sri Lankan contextMB Prahalathan, MN Umakanth, MS DineshkumarInternational Journal of Research in IT and Management 6 (6), 6-15, 201622016
4-) Role of knowledge sharing and learning process of studentsS Jesuthasan, N Umakanth, S DineshkumarJournal of Business Studies 8 (1), 202212022
5-) The impact of negative E-Wom on consumer purchasing intention through virtual snow ball sampling method: A special reference from northern province at srilankaS Jesuthasan, N Umakanth, S DineshkumarInternational Journal of Multi Dimensional Research 8 (7), 1-15, 202012020