Un Umesh

Un Umesh

Washington State University Pullman - Pullman / United States
Business & Management / Marketing
AD Scientific Index ID: 1329410
Washington State University
person_outline Un Umesh's MOST POPULAR ARTICLES
1-) Antecedents of the attraction effect: An information-processing approach Journal of Marketing Research 30 (3), 331-349, 1993
2-) A critical evaluation of the randomized response method: Applications, validation, and research agenda Sociological Methods & Research 20 (1), 104-138, 1991
3-) E-learning as an emerging entrepreneurial enterprise in universities and firms Communications of the Association for Information Systems 12 (1), 3, 2003
4-) Interjudge agreement and the maximum value of kappa Educational and Psychological Measurement 49 (4), 835-850, 1989
5-) Outsourcing and performance in entrepreneurial firms: contingent relationships with entrepreneurial configurations Decision Sciences 39 (3), 359-381, 2008