Upendra Kumar Maurya

Upendra Kumar Maurya

Indian Institute of Technology IIT Madras - Chennai / India
Business & Management / Marketing
AD Scientific Index ID: 2005281
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person_outline Upendra Kumar Maurya's MOST POPULAR ARTICLES
1-) What is a brand? A Perspective on Brand MeaningUK Maurya, P MishraEuropean Journal of Business and Management 4 (3), 122-133, 20123092012
2-) Corporate identity, customer orientation and performance of SMEs: Exploring the linkagesUK Maurya, P Mishra, S Anand, N KumarIIMB Management review 27 (3), 159-174, 2015692015
3-) Managing Customer Knowledge in Service Economy: ProposingSC Pandey, MK Shukla, UK MauryaHandbook of Research on Strategic Business Infrastructure Development and …, 201492014
4-) Corporate Social Responsibility and Corporate Image Resurrection: Cases of Mining Firms in OdishaS Sindhi, M Padhi, UK MauryaStrategic Marketing Issues in Emerging Markets, 343-361, 201862018
5-) Understanding corporate identity of SMEs: Conceptualization and preliminary construction of scaleUK Maurya, P Mishra, S Anand, N KumarLooking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 201662016