Ursula Sullivan

Ursula Sullivan

Northern Illinois University - DeKalb / United States
Business & Management / Marketing
AD Scientific Index ID: 850482
person_outline Ursula Sullivan's MOST POPULAR ARTICLES
1-) Managing marketing communications with multichannel customers Journal of Marketing 69 (4), 239-251, 2005
2-) Value creation and firm sales performance: The mediating roles of strategic account management and relationship perception Industrial Marketing Management 41 (1), 166-173, 2012
3-) An attribution approach to consumer evaluations in logistics customer service failure situations Journal of Supply Chain Management 48 (4), 51-71, 2012
4-) Customer migration: an empirical investigation across multiple channels Arbeitspapier, Northwestern University, 2004
5-) Social media and the sales force: the importance of intra-organizational cooperation and training on performance Marketing Management Journal 22 (2), 118-130, 2012