Ursula Sullivan

Ursula Sullivan

Northern Illinois University - DeKalb / United States
Business & Management / Marketing
AD Scientific Index ID: 850482
person_outline Ursula Sullivan's MOST POPULAR ARTICLES
1-) Managing marketing communications with multichannel customersJS Thomas, UY SullivanJournal of Marketing 69 (4), 239-251, 20054302005
2-) Value creation and firm sales performance: The mediating roles of strategic account management and relationship perceptionUY Sullivan, RM Peterson, V KrishnanIndustrial Marketing Management 41 (1), 166-173, 20121262012
3-) An attribution approach to consumer evaluations in logistics customer service failure situationsBS Oflaç, UY Sullivan, T BaltacioğluJournal of Supply Chain Management 48 (4), 51-71, 2012692012
4-) Customer migration: an empirical investigation across multiple channelsUY Sullivan, JS ThomasArbeitspapier, Northwestern University, 2004482004
5-) Social media and the sales force: the importance of intra-organizational cooperation and training on performanceMD Groza, RM Peterson, UY Sullivan, V KrishnanMarketing Management Journal 22 (2), 118-130, 2012462012