Utpal Dholakia

Utpal Dholakia

Rice University - Houston / United States
Business & Management / Marketing
AD Scientific Index ID: 1485059
person_outline Utpal Dholakia's MOST POPULAR ARTICLES
1-) A social influence model of consumer participation in network-and small-group-based virtual communities International journal of research in marketing 21 (3), 241-263, 2004
2-) Intentional social action in virtual communities Journal of interactive marketing 16 (2), 2-21, 2002
3-) Antecedents and purchase consequences of customer participation in small group brand communities International Journal of research in Marketing 23 (1), 45-61, 2006
4-) Goal setting and goal striving in consumer behavior Journal of marketing 63 (4_suppl1), 19-32, 1999
5-) Goal setting and goal striving in consumer behaviorRP Bagozzi, U DholakiaJournal of marketing 63 (4_suppl1), 19-32, 199913741999