V Srinivasan

V Srinivasan

Stanford University - Stanford / United States
Others
AD Scientific Index ID: 1650036
person_outline V Srinivasan's MOST POPULAR ARTICLES
1-) Conjoint analysis in consumer research: issues and outlookPE Green, V SrinivasanJournal of consumer research 5 (2), 103-123, 197848011978
2-) Conjoint analysis in marketing: new developments with implications for research and practicePE Green, V SrinivasanJournal of marketing 54 (4), 3-19, 199036411990
3-) A survey-based method for measuring and understanding brand equity and its extendibilityCS Park, V SrinivasanJournal of marketing research 31 (2), 271-288, 199419201994
4-) Salesforce compensation plans: An agency theoretic perspectiveAK Basu, R Lal, V Srinivasan, R StaelinMarketing science 4 (4), 267-291, 19859741985
5-) Linear programming techniques for multidimensional analysis of preferencesV Srinivasan, AD ShockerPsychometrika 38 (3), 337-369, 19739551973