Valarie Zeithaml

University of North Carolina Chapel Hill - Chapel Hill / United States

Business & Management / Marketing

AD Scientific Index ID: 1454439

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Valarie Zeithaml's MOST POPULAR ARTICLES

1-) Servqual: A multiple-item scale for measuring consumer percA Parasuraman, VA Zeithaml, LL BerryJournal of retailing 64 (1), 12, 1988507561988

2-) A conceptual model of service quality and its implications for future researchA Parasuraman, VA Zeithaml, LL BerryJournal of marketing 49 (4), 41-50, 1985467611985

3-) Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidenceVA ZeithamlJournal of marketing 52 (3), 2-22, 1988290751988

4-) Services marketing: Integrating customer focus across the firmVA Zeithaml, MJ Bitner, DD GremlerMcGraw-Hill, 201830484*2018

5-) The behavioral consequences of service qualityVA Zeithaml, LL Berry, A ParasuramanJournal of marketing 60 (2), 31-46, 1996221241996

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