Valarie Zeithaml

Valarie Zeithaml

University of North Carolina Chapel Hill - Chapel Hill / United States
Business & Management / Marketing
AD Scientific Index ID: 1454439
person_outline Valarie Zeithaml's MOST POPULAR ARTICLES
1-) A conceptual model of service quality and its implications for future research Journal of marketing 49 (4), 41-50, 1985
2-) Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence Journal of marketing 52 (3), 2-22, 1988
3-) Services marketing: Integrating customer focus across the firm McGraw-Hill, 2018
4-) The behavioral consequences of service quality Journal of marketing 60 (2), 31-46, 1996
5-) The behavioral consequences of service qualityVA Zeithaml, LL Berry, A ParasuramanJournal of marketing 60 (2), 31-46, 1996221891996