Valentyna Melnyk

Valentyna Melnyk

University of New South Wales - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 5275297
person_outline Valentyna Melnyk's MOST POPULAR ARTICLES
1-) Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providersV Melnyk, SMJ Van Osselaer, THA BijmoltJournal of Marketing 73 (4), 82-96, 20093352009
2-) The double-edged sword of foreign brand names for companies from emerging countriesV Melnyk, K Klein, F VölcknerJournal of Marketing 76 (6), 21-37, 20122292012
3-) The influence of social norms on consumer behavior: A meta-analysisV Melnyk, FA Carrillat, V MelnykJournal of Marketing 86 (3), 98-120, 20221672022
4-) Speaking to the mind or the heart: Effects of matching hedonic versus utilitarian arguments and productsK Klein, V MelnykMarketing letters 27, 131-142, 20161662016
5-) Pink or blue? The impact of gender cues on brand perceptionsAC Hess, V MelnykEuropean Journal of Marketing 50 (9/10), 1550-1574, 20161342016