Valeria Penttinen

Valeria Penttinen

Hanken School of Economics - Helsinki / Finland
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5713363
Hanken Svenska handelshögskolan
person_outline Valeria Penttinen's MOST POPULAR ARTICLES
1-) Virtual influencer marketing: the good, the bad and the unrealSLT Mouritzen, V Penttinen, S PedersenEuropean Journal of Marketing, 2023382023
2-) YouTube it before you buy it: The role of parasocial interaction in consumer-to-consumer video reviewsV Penttinen, R Ciuchita, M ČaićJournal of Interactive Marketing 57 (4), 561-582, 2022382022
3-) Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymityR Ciuchita, G Medberg, V Penttinen, C Lutz, K HeinonenJournal of Service Management 33 (4/5), 688-704, 2022172022
4-) Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationshipsV PenttinenJournal of Business Research 165, 114030, 2023112023
5-) Social media marketing: The opportunities and challenges of paid, owned, and earned mediaV Penttinen, R CiuchitaThe SAGE handbook of social media marketing, 247-262, 202222022