Valerie Taylor

Valerie Taylor

University of Tennessee Chattanooga - Hanoi / United States
Business & Management / Marketing
AD Scientific Index ID: 1639017
Trường Đại Học Giao Thông Vận Tải
person_outline Valerie Taylor's MOST POPULAR ARTICLES
1-) The effects of price on brand extension evaluations: The moderating role of extension similarityVA Taylor, WO BeardenJournal of the Academy of Marketing Science 30 (2), 131-140, 20023032002
2-) Consumers’ evaluation of unethical marketing behaviors: The role of customer commitmentR Ingram, SJ Skinner, VA TaylorJournal of Business Ethics 62 (3), 237-252, 20052092005
3-) Consumer responses to Christian religious symbols in advertisingVA Taylor, D Halstead, PJ HaynesJournal of Advertising 39 (2), 79-92, 20101352010
4-) The price of unconditional love: Consumer decision making for high-dollar veterinary careBK Brockman, VA Taylor, CM BrockmanJournal of Business Research 61 (5), 397-405, 20081572008
5-) The spiritual benefits of travel for senior touristsG Moal–Ulvoas, VA TaylorJournal of Consumer Behaviour 13 (6), 453-462, 2014792014