Valerie Wang

Valerie Wang

West Chester University of Pennsylvania - West Chester / United States
Business & Management / Marketing
AD Scientific Index ID: 5218394
person_outline Valerie Wang's MOST POPULAR ARTICLES
1-) Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business networkY Zhu, VL Wang, YJ Wang, J NastosEuropean Journal of Marketing 54 (6), 1181-1203, 2020652020
2-) How B2B platform improves Buyers’ performance: Insights into platform’s substitution effectL Zhou, H Mao, T Zhao, VL Wang, X Wang, P ZuoJournal of Business Research 143, 72-80, 2022652022
3-) Building industrial brand equity on resource advantageYJ Wang, N Capon, VL Wang, C GuoIndustrial Marketing Management 72, 4-16, 2018622018
4-) Understanding the role of influencers on live streaming platforms: when tipping makes the differenceL Zhou, F Jin, B Wu, X Wang, VL Wang, Z ChenEuropean Journal of Marketing 56 (10), 2677-2697, 2022482022
5-) A comparison of humor styles in US and Mexican television commercialsKW Cruthirds, VL Wang, YJ Wang, J WeiMarketing Intelligence & Planning 30 (4), 384-401, 2012302012