Valérie Zeitoun

Valérie Zeitoun

Université Paris I Panthéon-Sorbonne - Paris / France
Social Sciences / Arts
AD Scientific Index ID: 4943703
Paris 1 Panthéon-Sorbonne University
person_outline Valérie Zeitoun's MOST POPULAR ARTICLES
1-) Brand personification through the use of spokespeople: An exploratory study of ordinary employees, CEOs, and celebrities featured in advertisingN Fleck, G Michel, V ZeitounPsychology & marketing 31 (1), 84-92, 20141212014
2-) When brands use CEOs and employees as spokespersons: A framework for understanding internal endorsementV Zeitoun, G Michel, N FleckQualitative Market Research: An International Journal, 2020132020
3-) Subjectivity and reflexivity: The contributions of countertransference to interpretative researchS Borraz, V Zeitoun, D DionRecherche et Applications en Marketing (English Edition) 36 (1), 65-81, 202192021
4-) Brand activism: Towards a better understanding in the light of the “Economies of Worth” theoryA Nassar, G Michel, V Zeitoun, IAE Paris-SorbonneEuropean Marketing Academy Conference (EMAC), 202182021
5-) The new paradigm of digital proximity for cooperative banksT Gorlier, G Michel, V ZeitounNew Cooperative Banking in Europe: Strategies for Adapting the Business …, 201872018