Valerio Stallone

Valerio Stallone

Zurcher Hochschule für Angewandte Wissenschaften - Zurich / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 5451647
Zurich University of Applied Sciences
person_outline Valerio Stallone's MOST POPULAR ARTICLES
1-) Applications of Blockchain Technology in marketing systematic review of marketing technology companiesV Stallone, M Wetzels, M KlaasBlockchain: Research and Applications 2 (3), 100023, 2021792021
2-) Esports sponsorship: An empirical examination of esports consumers’ perceptions of non-endemic sponsorsM Huettermann, GT Trail, AD Pizzo, V StalloneJournal of Global Sport Management 8 (2), 524-549, 2023652023
3-) Enhancing digital advertising with blockchain technologyV Stallone, M Wetzels, D Mahr, M KlaasJournal of Interactive Marketing 59 (1), 76-98, 2024112024
4-) The Digital Advertising Ecosystem Visualization–Literature ReviewV Stallone, M KlaasHeld on the 12th IADIS International Conference on Information Systems, 201992019
5-) The Digital Advertising Ecosystem - Status Quo, Challenges and TrendsN Gusic, V Stallone18th International Conference e-Society, Virtual Conference, 2-4 April 2020, 202072020