Vandana Ahuja

Vandana Ahuja

Amity University - Noida / India
Business & Management / Business Administration
AD Scientific Index ID: 5004608
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person_outline Vandana Ahuja's MOST POPULAR ARTICLES
1-) Corporate blogs as e-CRM tools–Building consumer engagement through content managementV Ahuja, Y MeduryJournal of Database Marketing & Customer Strategy Management 17 (2), 91-105, 20102022010
2-) Dawn of the digital age and the evolution of the marketing mixG Jackson, V AhujaJournal of Direct, Data and Digital Marketing Practice 17 (3), 170-186, 20161222016
3-) Virtual team effectiveness: An empirical study using SEMSK Bhat, N Pande, V AhujaProcedia Computer Science 122, 33-41, 2017722017
4-) Corporate blogs and internet marketing–Using consumer knowledge and emotion as strategic variables to develop consumer engagementN Sinha, V Ahuja, Y MeduryJournal of Database Marketing & Customer Strategy Management 18, 185-199, 2011952011
5-) The future scope of netnography and social network analysis in the field of marketingR Sharma, V Ahuja, S AlaviJournal of internet commerce 17 (1), 26-45, 2018772018