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Vanitha Swaminathan
University of Pittsburgh - Pittsburgh / United States
Business & Management / Marketing
AD Scientific Index ID: 1618189
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Vanitha Swaminathan's MOST POPULAR ARTICLES
1-)
A typology of online shoppers based on shopping motivationsAJ Rohm, V SwaminathanJournal of business research 57 (7), 748-757, 200414892004
2-)
Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchangeV Swaminathan, E Lepkowska-White, BP RaoJournal of computer-mediated communication 5 (2), JCMC523, 19999371999
3-)
Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaignsC Hughes, V Swaminathan, G BrooksJournal of marketing 83 (5), 78-96, 20196892019
4-)
“My” brand or “our” brand: The effects of brand relationship dimensions and self-construal on brand evaluationsV Swaminathan, KL Page, Z Gürhan-CanliJournal of consumer research 34 (2), 248-259, 20076922007
5-)
Factors influencing partner selection in strategic alliances: The moderating role of alliance contextRH Shah, V SwaminathanStrategic management journal 29 (5), 471-494, 20086722008
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