Vedha Balaji

Christ University Bengaluru - Bangalore / India

Business & Management / Business Administration

AD Scientific Index ID: 5714190

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Vedha Balaji's MOST POPULAR ARTICLES

1-) Organic food products: A study on perceptions of Indian consumers Indian Journal of Marketing 47 (1), 26-40, 2017

2-) RETRACTED ARTICLE: Securing health care data through blockchain enabled collaborative machine learning Soft Computing 27 (14), 9941-9954, 2023

3-) Real time detection and conversion of gestures to text and speech to sign system 2022 3rd International Conference on Electronics and Sustainable …, 2022

4-) Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image International Journal of Management and Sustainability 13 (2), 404-422, 2024

5-) Mamaearth: from a mother’s dilemma to a multi-crore brand Emerald Emerging Markets Case Studies 13 (4), 1-28, 2023

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