Vera Butkouskaya,

Vera Butkouskaya,

Universitat Autònoma de Barcelona - Cerdanyola del Vallès / Spain
Business & Management / Marketing
AD Scientific Index ID: 5218781
Autonomous University of Barcelona
person_outline Vera Butkouskaya,'s MOST POPULAR ARTICLES
1-) Obstacles to sustainable entrepreneurship amongst tourism students: a gender comparisonV Butkouskaya, F Romagosa, M NogueraSustainability 12 (5), 1812, 2020402020
2-) Entrepreneurial orientation (EO), integrated marketing communications (IMC), and performance in small and medium-sized enterprises (SMEs): Gender gap and inter-country contextV Butkouskaya, J Llonch-Andreu, MC Alarcón-del-AmoSustainability 12 (17), 7159, 2020442020
3-) Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC)V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-AmoJournal of International Consumer Marketing 33 (1), 68-83, 2021432021
4-) Strategic antecedents and organisational consequences of IMC in different economy typesV Butkouskaya, J Llonch-Andreu, MDC Alarcón-Del-AmoJournal of Marketing Communications 27 (2), 115-136, 2021242021
5-) The impact of customer performance on IMC outcomes: firm size moderation in the inter-country contextV Butkouskaya, J Llonch-Andreu, MC Alarcón-del-AmoJournal of Economics, Finance and Administrative Science 26 (52), 358-375, 2021192021