Verdiana Giannetti

Verdiana Giannetti

University of Leeds - Leeds / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5272396
person_outline Verdiana Giannetti's MOST POPULAR ARTICLES
1-) Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovationV Giannetti, G RuberaJournal of the Academy of Marketing Science 48, 987-1008, 2020192020
2-) Understanding the importance of the length of global product rollout: An examination in the motion picture industryDA Griffith, G Yalcinkaya, G Rubera, V GiannettiJournal of International Marketing 25 (4), 50-69, 2017142017
3-) The cloud and its silver lining: negative and positive spillovers from automotive recallsV Giannetti, R SrinivasanMarketing Letters 32 (4), 397-409, 202152021
4-) Corporate lobbying and product recalls: an investigation in the US medical device industryV Giannetti, R SrinivasanJournal of the Academy of Marketing Science 50 (5), 941-960, 202292022
5-) An investigation of the impact of Black male and female actors on US movies’ box-office across countriesV Giannetti, J ChenMarketing Letters 34 (2), 269-291, 202332023