Verena Schoenmueller

Verena Schoenmueller

ESADE Business School Barcelona - Barcelona / Spain
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5714494
Escuela de Negocios ESADE Barcelona
person_outline Verena Schoenmueller's MOST POPULAR ARTICLES
1-) Are social media replacing traditional media in terms of brand equity creation? Management research review 35 (9), 770-790, 2012
2-) Authenticity in branding–exploring antecedents and consequences of brand authenticity European journal of marketing 51 (2), 324-348, 2017
3-) Frontiers: Polarized america: From political polarization to preference polarization Marketing Science 42 (1), 48-60, 2023
4-) Polarized America: From political partisanship to preference partisanship Marketing Science Frontiers Forthcoming, 2022
5-) Polarized America: From political partisanship to preference partisanshipV Schoenmueller, O Netzer, F StahlMarketing Science Frontiers Forthcoming, 2022182022