Veronica Marozzo

Veronica Marozzo

Università degli Studi di Messina - Messina / Italy
Business & Management / Marketing
AD Scientific Index ID: 5714571
University of Messina
person_outline Veronica Marozzo's MOST POPULAR ARTICLES
1-) Effects of au naturel packaging colors on willingness to pay for healthy foodV Marozzo, MA Raimondo, GN Miceli, I ScopellitiPsychology & Marketing 37 (7), 913-927, 2020782020
2-) Measuring the effect of blockchain extrinsic cues on consumers’ perceived flavor and healthiness: a cross-country analysisMF Mazzù, V Marozzo, A Baccelloni, F de’PompeisFoods 10 (6), 1413, 2021192021
3-) Decoding Asian consumers\' willingness to pay for organic food product: a configurational-based approachV Marozzo, A Costa, A Crupi, T AbbateEuropean Journal of Innovation Management 26 (7), 353-384, 2023152023
4-) Investigating the importance of product traceability in the relationship between product authenticity and consumer willingness to payV Marozzo, A Vargas-Sánchez, T Abbate, A D\'AmicoSinergie Italian Journal of Management 40 (2), 21-39, 2022112022
5-) Open innovation at the digital frontier: unraveling the paradoxes and roadmaps for SMEs\' successful digital transformationFP Appio, E Cacciatore, F Cesaroni, A Crupi, V MarozzoEuropean Journal of Innovation Management 27 (9), 223-247, 2024102024