Veronika Kopřivová

Veronika Kopřivová

Silesian University Opava - Opava / Czech Republic
Business & Management / Marketing
AD Scientific Index ID: 6052283
Silesian University in Opava
person_outline Veronika Kopřivová's MOST POPULAR ARTICLES
1-) Customer’s choice of purchasing channel: do channel characteristic, brand, and loyalty matter when shopping in hybrid retailers?R Bauerová, V BraciníkováSustainability 13 (5), 2453, 2021272021
2-) Marketing mix of financial services from the customers perspectiveV Braciníková, K MatušínskáForum Scientiae Oeconomia 5 (4), 14, 2017222017
3-) Clustering of millennials by brand perceptions in relation to demographic factorsV Braciníková, K MatušínskáCentral European Business Review 9 (5), 63, 202092020
4-) Brand meaning for consumers from dissimilar generationsV Braciníková, K MatušínskáScientific Papers of the University of Pardubice. Series D. Faculty of …, 202072020
5-) CORPORATE IMAGE OF BANKS FROM THE GENERATION Y PERSPECTIVE.V BraciníkováActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66 (2), 201872018