Vibhas Amawate

Vibhas Amawate

Indian Institute of Management Kashipur - Kashipur / India
Business & Management / Marketing
AD Scientific Index ID: 5270805
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person_outline Vibhas Amawate's MOST POPULAR ARTICLES
1-) Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator Journal of Marketing Communications 27 (1), 31-52, 2021
2-) CRM, skepticism and patronage intention—the mediating and moderating role of satisfaction and religiosity Journal of Strategic Marketing 29 (4), 316-336, 2021
3-) Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism VINE Journal of Information and Knowledge Management Systems 50 (2), 329-348, 2020
4-) Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism Theoretical Economics Letters 9 (4), 834-851, 2019
5-) Cause-Related Marketing and Its Impact on Buying Intention Theoretical Economics Letters 9 (06), 2139, 2019