Vibhu Teraiya

Vibhu Teraiya

Indian Institute of Management Bangalore - Bangalore / India
Business & Management / Marketing
AD Scientific Index ID: 5270851
भारतीय प्रबंधन संस्थान बैंगलोर
person_outline Vibhu Teraiya's MOST POPULAR ARTICLES
1-) The impact of storytelling advertising on consumer advertising experiences and brand equity GLIMS Journal of Management Review and Transformation 2 (1), 1-23, 2023
2-) Influence of gender diversity in boards on family and non-family businesses towards innovation and creativity FIIB Business Review, 23197145211068603, 2022
3-) The Power of Nudge on Storytelling Advertising to Increase Viewer EngagementV Teraiya, R JayswalProceedings of the 2nd ICSSR Conference on “India Towards Viksit Bharat 2047 ..., 20242024
4-) smallcase: A Disruptive Business Model in IndiaVT Ashis Mishra, Sanchit Jainhttps://store.hbr.org/product/smallcase-a-disruptive-business-model-in-india ..., 20242024
5-) Tale of Aviation Brands: Effectiveness of Compelling Brand Communication Strategies in Aviation IndustryV Teraiya, M JayswalTale of Aviation Brands: Effectiveness of Compelling Brand Communication ..., 20202020