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Vicki Morwitz
AD Scientific Index 2024
Business & Management / Business Administration
Columbia University New York - New York City / United States
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Vicki Morwitz's MOST POPULAR ARTICLES
1-)
Do intentions really predict behavior? Self-generated validity effects in survey researchP Chandon, VG Morwitz, WJ ReinartzJournal of marketing 69 (2), 1-14, 20058732005
2-)
Withholding consumption: A social dilemma perspective on consumer boycottsS Sen, Z Gürhan-Canli, V MorwitzJournal of Consumer research 28 (3), 399-417, 20017542001
3-)
When do purchase intentions predict sales?VG Morwitz, JH Steckel, A GuptaInternational Journal of Forecasting 23 (3), 347-364, 20077002007
4-)
Using segmentation to improve sales forecasts based on purchase intent: Which “intenders” actually buy?VG Morwitz, D SchmittleinJournal of marketing research 29 (4), 391-405, 19927291992
5-)
Divide and prosper: consumers’ reactions to partitioned pricesVG Morwitz, EA Greenleaf, EJ JohnsonJournal of marketing research 35 (4), 453-463, 19986591998
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