Víctor Iglesias

Víctor Iglesias

Universidad de Oviedo - Asturias / Spain
Business & Management / Marketing
AD Scientific Index ID: 4338508
University of Oviedo
person_outline Víctor Iglesias's MOST POPULAR ARTICLES
1-) Consumer-based brand equity: development and validation of a measurement instrument Journal of Marketing management 18 (1-2), 27-48, 2002
2-) The moderating role of entrepreneurship education on the antecedents of entrepreneurial intention International entrepreneurship and management journal 12, 1209-1232, 2016
3-) The effects of brand associations on consumer response Journal of consumer marketing 18 (5), 410-425, 2001
4-) The effects of brand associations on consumer responseA Belén del Río, R Vazquez, V IglesiasJournal of consumer marketing 18 (5), 410-425, 20013162001
5-) The role of the brand name in obtaining differential advantagesAB Del Rio, R Vazquez, V IglesiasJournal of Product & Brand Management 10 (7), 452-465, 20012882001