Victor J Cook Jr

Victor J Cook Jr

Tulane University - New Orleans / United States
Business & Management / Strategic Management
AD Scientific Index ID: 1740840
person_outline Victor J Cook Jr's MOST POPULAR ARTICLES
1-) Validity of the product life cycleR Polli, V CookThe Journal of Business 42 (4), 385-400, 19694941969
2-) Marketing strategy and differential advantageVJ Cook JrJournal of Marketing 47 (2), 68-75, 19831371983
3-) Profiling the heavy traveler segmentAG Woodside, VJ Cook Jr, WA MindakJournal of Travel Research 25 (4), 9-14, 19871001987
4-) The net present value of market shareVJ Cook JrJournal of Marketing 49 (3), 49-63, 1985911985
5-) A search for constants: The “heavy user” revisited!VJ Cook Jr, WA MindakJournal of Consumer Marketing 1 (4), 79-81, 1984781984