Victoria Crittenden

Victoria Crittenden

Babson College - Babson Park / United States
Others
AD Scientific Index ID: 857935
person_outline Victoria Crittenden's MOST POPULAR ARTICLES
1-) We’re all connected: The power of the social media ecosystemR Hanna, A Rohm, VL CrittendenBusiness horizons 54 (3), 265-273, 201127832011
2-) Market-oriented sustainability: a conceptual framework and propositionsVL Crittenden, WF Crittenden, LK Ferrell, OC Ferrell, CC PinneyJournal of the academy of marketing science 39 (1), 71-85, 20114862011
3-) The use of social media: An exploratory study of usage among digital nativesDL Williams, VL Crittenden, T Keo, P McCartyJournal of Public Affairs 12 (2), 127-136, 20124282012
4-) Strategic marketing management casesDW Cravens, CW Lamb, VL CrittendenIrwin Professional Publishing, 20023842002
5-) Building a capable organization: The eight levers of strategy implementationVL Crittenden, WF CrittendenBusiness horizons 51 (4), 301-309, 20083472008