Victoria Seitz

Victoria Seitz

California State University San Bernardino - San Bernardino / United States
Business & Management / Marketing
AD Scientific Index ID: 880034
Cal State San Bernardino
person_outline Victoria Seitz's MOST POPULAR ARTICLES
1-) Learning by doing: Using experiential projects in the undergraduate marketing strategy course Marketing Education Review 13 (2), 35-41, 2003
2-) Understanding student motivation: A key to retention in higher education Scientific Annals of Economics and business 64 (1), 45-57, 2017
3-) Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners Journal of consumer Marketing 15 (1), 23-31, 1998
4-) The importance of brand equity on purchasing consumer durables: an analysis of home air‐conditioning systems Journal of Consumer marketing 27 (3), 236-242, 2010
5-) What's important in choosing a primary care physician: an analysis of consumer response International Journal of Health Care Quality Assurance 17 (4), 205-211, 2004