Vijaykumar Krishnan

Vijaykumar Krishnan

Northern Illinois University - DeKalb / United States
Business & Management / Marketing
AD Scientific Index ID: 836513
person_outline Vijaykumar Krishnan's MOST POPULAR ARTICLES
1-) Social media’s influence on business-to-business sales performance Journal of Personal Selling & Sales Management 32 (3), 365-378, 2012
2-) The spillover effects of prototype brand transgressions on country image and related brands Journal of International Marketing 22 (1), 21-38, 2014
3-) Value creation and firm sales performance: The mediating roles of strategic account management and relationship perception Industrial Marketing Management 41 (1), 166-173, 2012
4-) Sonic logos: can sound influence willingness to pay? Journal of Product & Brand Management 21 (4), 275-284, 2012
5-) Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia Journal of Business-to-Business marketing 25 (1), 1-10, 2018