Vikas Kumar

Vikas Kumar

Indian Institute of Management IIM Sirmaur - Paonta Sahib / India
Business & Management / Marketing
AD Scientific Index ID: 463174
भारतीय व्यवस्थापन संस्था, सिरमौर
person_outline Vikas Kumar's MOST POPULAR ARTICLES
1-) Drivers of Brand Community EngagementJ Kumar, V KumarJournal of Retailing & Consumer Services 54, 101949, 20201532020
2-) Destination Brand Experience and Visitor Behavior: The Mediating Role of Destination Brand IdentificationV Kumar, AK KaushikJournal of Travel & Tourism Marketing 35 (5), 649-663, 20171482017
3-) Building consumer–brand relationships through brand experience and brand identificationV Kumar, AK KaushikJournal of Strategic Marketing 28 (1), 39-59, 20201502020
4-) Examining the role of destination personality and self-congruity in predicting tourist behaviorV KumarTourism Management Perspectives 20, 217-227, 20161492016
5-) Destination Personality: Scale Development & ValidationV Kumar, JK NayakJournal of Hospitality & Tourism Research 42 (1), 3-25, 20181342018