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Vikas Mittal
AD Scientific Index 2024
Business & Management / Marketing
Rice University - Houston / United States
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Vikas Mittal's MOST POPULAR ARTICLES
1-)
Customer engagement behavior: Theoretical foundations and research directionsJ Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC VerhoefJournal of Service Research 13 (3), 253-266, 201041152010
2-)
Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristicsV Mittal, WA KamakuraJournal of Marketing Research 38 (1), 131-142, 200137022001
3-)
Strengthening the satisfaction-profit chainEW Anderson, V MittalJournal of Service Research 3 (2), 107-120, 200027192000
4-)
“The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions,”V Mittal, WT Ross Jr., PM BaldasareJournal of Marketing 62 (1), 33-47, 199818811998
5-)
“Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach,”V Mittal, P Kumar, M TsirosJournal of Marketing 63 (2), 88-101, 199914151999
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