Vikram Kapoor

Vikram Kapoor

Goldsmiths University of London - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5715558
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person_outline Vikram Kapoor's MOST POPULAR ARTICLES
1-) One step deeper: gender and congruity in celebrity endorsementD Pradhan, V Kapoor, TR MoharanaMarketing Intelligence & Planning 35 (6), 774-788, 2017262017
2-) Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 PandemicV Kapoor, R Belk, C GouldingJournal of Public Policy & Marketing 41 (3), 277-297, 2022212022
3-) Liminal consumption of “the cosmic ballet”: An autoethnographyV Kapoor, M Patterson, L O’MalleyConsumption Markets & Culture 23 (1), 61-80, 2020172020
4-) Coping and career choices: Irish gay men’s passage from hopelessness to redemptionV Kapoor, RW BelkConsumption Markets & Culture 25 (1), 52-78, 202262022
5-) Promoting Sustainable Development in Festivals through Ritual RevisionsV KapoorJournal of Sustainable Tourism, 202412024