Viktorija Grigaliunaite

Viktorija Grigaliunaite

Vytautas Magnus University - Kaunas / Lithuania
Business & Management / Marketing
AD Scientific Index ID: 1872223
Vytauto Didžiojo universitetas
person_outline Viktorija Grigaliunaite's MOST POPULAR ARTICLES
1-) The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach Journal of consumer marketing 34 (3), 202-213, 2017
2-) The influence of perceived benefits on the satisfaction with the loyalty program Engineering Economics 28 (1), 101-109, 2017
3-) The influence of perceived benefits on the satisfaction with the loyalty programA Kyguoliene, K Zikiene, V GrigaliunaiteEngineering Economics 28 (1), 101-109, 2017332017
4-) Influence of print advertising layout complexity on visual attentionL Pilelienė, V GrigaliūnaitėEurasian business review 6, 237-251, 2016342016
5-) Effect of Visual Advertising Complexity on Consumers\' Attention.L Pilelienė, V GrigaliūnaitėInternational Journal of Management, Accounting & Economics 3 (8), 2016312016