Vilma Luoma aho

Vilma Luoma aho

Jyväskylä University - Jyväskylä / Finland
Business & Management / Marketing
AD Scientific Index ID: 1656076
University of Jyväskylä
person_outline Vilma Luoma aho's MOST POPULAR ARTICLES
1-) ‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketingH Reinikainen, J Munnukka, D Maity, V Luoma-AhoJournal of marketing management 36 (3-4), 279-298, 20203272020
2-) Towards a more dynamic stakeholder model: acknowledging multiple issue arenasV Luoma‐aho, M VosCorporate Communications: An International Journal 15 (3), 315-331, 20102822010
3-) “Thanks for watching”. The effectiveness of YouTube vlogendorsementsJ Munnukka, D Maity, H Reinikainen, V Luoma-ahoComputers in human behavior 93, 226-234, 20193072019
4-) Engagement valence duality and spillover effects in online brand communitiesJLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA SolemJournal of Service Theory and Practice 27 (4), 877-897, 20173172017
5-) Public sector communication: Closing gaps between citizens and public organizationsMJ Canel, V Luoma-AhoJohn Wiley & Sons, 20182632018