Vincent Nijs

Vincent Nijs

University of California San Diego - San Diego / United States
Business & Management / Marketing
AD Scientific Index ID: 1874906
person_outline Vincent Nijs's MOST POPULAR ARTICLES
1-) The category-demand effects of price promotionsVR Nijs, MG Dekimpe, JBEM Steenkamps, DM HanssensMarketing science 20 (1), 1-22, 20017522001
2-) Competitive reactions to advertising and promotion attacksJBEM Steenkamp, VR Nijs, DM Hanssens, MG DekimpeMarketing science 24 (1), 35-54, 20053722005
3-) Retail-price drivers and retailer profitsVR Nijs, S Srinivasan, K PauwelsMarketing Science 26 (4), 473-487, 20071702007
4-) Empirical models of manufacturer-retailer interaction: A review and agenda for future researchKL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...Marketing Letters 21, 273-285, 2010972010
5-) Channel pass-through of trade promotionsV Nijs, K Misra, ET Anderson, K Hansen, L KrishnamurthiMarketing Science 29 (2), 250-267, 2010862010