Virimai Victor Mugobo

Virimai Victor Mugobo

Cape Peninsula University of Technology - Cape Town / South Africa
Business & Management / Marketing
AD Scientific Index ID: 4644610
Kaapse Skiereiland Universiteit van Tegnologie
person_outline Virimai Victor Mugobo's MOST POPULAR ARTICLES
1-) Social entrepreneurs and community development. A literature analysisP Malunga, CG Iwu, VV MugoboMCSER Publishing, 2014372014
2-) Rural entrepreneurship in the Western Cape: Challenges and opportunitiesVV Mugobo, WI UkpereAcademic Journals, 2012362012
3-) Consumer behaviour: South African psychology and marketing applicationsM Mpinganjira, MAO Dos Santos, E Botha, DA Du Toit, A Erasmus, ...Oxford University Press, 2013352013
4-) Does brand orientation contribute to retailers’ success? An empirical study in the South African marketHJ Schmidt, R Mason, P Steenkamp, V MugoboJournal of retailing and consumer services 38, 210-222, 2017322017
5-) The covid-19-pandemic and implications for businesses: innovative retail marketing viewpointAP Opute, CG Iwu, O Adeola, VV Mugobo, OE Okeke-Uzodike, O Fagbola, ...The Retail and Marketing Review 16 (3), 85-100, 2020292020