Vivek Kumar Pathak

Vivek Kumar Pathak

IMS Unison University Dehradun - Dehradun / India
Business & Management / Marketing
AD Scientific Index ID: 4782406
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person_outline Vivek Kumar Pathak's MOST POPULAR ARTICLES
1-) A bibliometric review of online impulse buying behaviourA Bashar, S Singh, VK PathakInternational Journal of Electronic Business 17 (2), 162-183, 2022182022
2-) Understanding perceived risk: A case study of green electronic consumer productsVK Pathak, A PathakManagement Insight 13 (1), 33-37, 2017172017
3-) Assumptions of central place theory and gravity models with special reference to consumer spatial behaviourM Lal, VK PathakJournal of Management and Public Policy 2 (2), 99-108, 201192011
4-) Technology Adoption by retailers in response to COVID-19: Online impulse buying perspectiveA Bashar, S Singh, V PathakAvailable at SSRN 3927090, 202162021
5-) The influence of culture on impulse buying behavior: A systematic literature reviewA Bashar, S Singh, VK PathakBBR. Brazilian Business Review 20 (4), 465-484, 202352023