Vladimir Zhechev

Vladimir Zhechev

University of Economics Varna - Varna / Bulgaria
Business & Management / Marketing
AD Scientific Index ID: 4489183
Икономически университет - Варна
person_outline Vladimir Zhechev's MOST POPULAR ARTICLES
1-) Hotel revenue management–a critical literature review Tourism: an international interdisciplinary journal 60 (2), 175-197, 2012
2-) The Routledge handbook of hotel chain management Routledge, 2016
3-) Hotel marketing Varna: Zangador, 2, 2011
4-) Маркетинг в хотелиерството Zangador Ltd., 2011
5-) Strategic readiness for CRM process management: the case of business service companies in Bulgaria Sarajevo Journal of Social Sciences, 2016