Wafa M'Sallem

Wafa M'Sallem

Université de Sfax - Sfax / Tunisia
Business & Management / Marketing
AD Scientific Index ID: 5094590
جامعة صفاقس University of Sfax
person_outline Wafa M'Sallem's MOST POPULAR ARTICLES
1-) Predictors of internet banking adoption: Profiling Tunisian postponers, opponents and rejectors N Mzoughi, W M’Sallem International Journal of Bank Marketing 31 (5), 388-408, 2013 462013
2-) Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction W M’Sallem, N Mzoughi, O Bouhlel Innovative Marketing 5 (3), 2009 322009
3-) Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behaviorW M\\\\\\\'SallemInternational Review on Public and Nonprofit Marketing, 2021132021
4-) The perceived ethical behavior of bankers: A North African perspectiveW Msallem, O Bouhlel, MN MzoughiAustralian Journal of Business and Management Research 1 (2), 45, 2011132011
5-) Do ‘bricks’ Branding Lead to ‘clicks’ Banking Adoption? Perspectives for Future ResearchesW M’sallem, N MzoughiJournal of Mobile Technologies, Knowledge and Society 2009, 200942009