Wagner Kamakura

Wagner Kamakura

Rice University - Houston / United States
Business & Management / Marketing
AD Scientific Index ID: 1482275
person_outline Wagner Kamakura's MOST POPULAR ARTICLES
1-) Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristicsV Mittal, WA KamakuraJournal of marketing research 38 (1), 131-142, 200137022001
2-) Market segmentation: Conceptual and methodological foundationsM Wedel, WA KamakuraSpringer Science & Business Media, 200034802000
3-) A probabilistic choice model for market segmentation and elasticity structureWA Kamakura, GJ RussellJournal of marketing research 26 (4), 379-390, 198918341989
4-) The economic worth of celebrity endorsers: An event study analysisJ Agrawal, WA KamakuraJournal of marketing 59 (3), 56-62, 199517601995
5-) Measuring brand value with scanner dataWA Kamakura, GJ RussellInternational journal of Research in Marketing 10 (1), 9-22, 199312761993