Waldemar Pfoertsch

Waldemar Pfoertsch

Hochschule Pforzheim - Pforzheim / Germany
Business & Management / Business Administration
AD Scientific Index ID: 1759682
Pforzheim University
person_outline Waldemar Pfoertsch's MOST POPULAR ARTICLES
1-) B2B brand managementP Kotler, W Pfoertsch, I MichiSpringer, 200613832006
2-) Being known or being one of many: the need for brand management for business‐to‐business (B2B) companiesP Kotler, W PfoertschJournal of business & industrial marketing 22 (6), 357-362, 20074142007
3-) Ingredient branding: Making the invisible visibleP Kotler, W Pfoertsch, WA PförtschSpringer, 20102952010
4-) Business-to-business-marketingP Godefroid, WA PförtschKiehl, 20081612008
5-) Gestão de marcas em mercados B2BP Kotler, W PfoertschBookman Editora, 20081322008